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The Impact of Theatrical Success on OTT Rankings: A Comparison of Kalki 2898 AD and Raayan

  • 24 Aug 2024 07:40 PM
  • theatrical success, OTT rankings, Kalki 2898 AD, Raayan, digital viewership
After enjoying successful theatrical runs, Kalki 2898 AD and Raayan have made their way to OTT platforms. While both films are now streaming on Amazon Prime Video, comparisons between the two have sparked debate among movie buffs on social media. Some argue that Raayan outshines Kalki, but this overlooks crucial factors.

Kalki 2898 AD, with its massive theatrical release and billion-dollar worldwide collections, naturally had a lower initial response on OTT platforms. Many viewers had already seen it in theaters, impacting its digital viewership. On the other hand, Raayan, while successful in Tamil, did not achieve the same level of pan-Indian success. Its more modest box office performance led to increased interest in the film on digital platforms.

The surge in Raayan's digital viewership can be attributed to its limited theatrical reach, prompting more viewers to opt for the OTT experience. Conversely, Kalki's lower ranking on OTT does not diminish its stature or quality; it reflects its widespread theatrical success. Comparing the two films based solely on OTT rankings can be misleading, especially considering the different contexts of their releases.

It's essential to remember that topping the OTT charts does not necessarily equate to a better film. Many box office disappointments have excelled on digital platforms, showcasing the diverse preferences of audiences across different mediums.