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The Misleading Comparison: Kalki 2898 AD vs Raayan on OTT

After enjoying successful theatrical runs, Kalki 2898 AD and Raayan have made their way to OTT platforms. Both films started streaming on Amazon Prime Video, with Kalki premiering on the 23rd and Raayan on the 24th. As comparisons between the two films arise, it's important to consider the context of their releases.

While some movie buffs on social media may argue that Raayan outshines Kalki, it's crucial to note the significant difference in their theatrical performances. Kalki 2898 AD had a massive box office success, raking in over a thousand crore worldwide. Therefore, its lower initial response on OTT platforms can be attributed to the fact that many viewers have already seen it in theaters.

On the other hand, Raayan, though successful in Tamil, did not achieve the same level of pan-Indian success as Kalki. Its more modest box office performance, especially in languages like Telugu, led to a higher digital viewership. The surge in Raayan's OTT viewership can be linked to the lower theatrical turnout, sparking more interest in the film on digital platforms.

Comparing these two films solely based on their OTT rankings can be misleading, as it overlooks the unique contexts of their releases. It's essential to remember that a film's success on OTT doesn't necessarily correlate with its theatrical performance. Many movies that didn't perform well at the box office have topped OTT charts, showcasing that success in one platform doesn't define a film's quality.