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Understanding the Context: A Comparison of Kalki 2898 AD and Raayan on OTT Platforms

  • 24 Aug 2024 07:43 PM
  • Kalki 2898 AD, Raayan, OTT platforms, theatrical release, digital viewership
After their successful theatrical runs, Kalki 2898 AD and Raayan have made their way to OTT platforms, sparking comparisons among movie buffs. While some may argue that Raayan ranks higher than Kalki, it's essential to consider the broader context. Kalki had a massive theatrical release with over a thousand crore in worldwide collections, leading to lower initial OTT viewership as many had already seen it in theaters.

On the flip side, Raayan, though successful in Tamil, didn't achieve the same pan-Indian success as Kalki. Its more modest box office performance, especially in languages like Telugu, resulted in more viewers opting to watch it on digital platforms. The surge in Raayan's digital viewership can be attributed to its limited theatrical reach, generating more interest on OTT platforms.

It's crucial not to judge these films solely based on their OTT rankings, as the context of their releases plays a significant role. Many films, even those that underperformed at the box office, have topped OTT charts at different times. This doesn't necessarily indicate their superiority over films that excelled theatrically. Each film's success on OTT platforms should be viewed within the context of its theatrical performance and audience reach.