- snowcrash
- 24 Aug 2024 07:43 PM
- Kalki 2898 AD, Raayan, OTT platforms, theatrical release, digital viewership
On the flip side, Raayan, though successful in Tamil, didn't achieve the same pan-Indian success as Kalki. Its more modest box office performance, especially in languages like Telugu, resulted in more viewers opting to watch it on digital platforms. The surge in Raayan's digital viewership can be attributed to its limited theatrical reach, generating more interest on OTT platforms.
It's crucial not to judge these films solely based on their OTT rankings, as the context of their releases plays a significant role. Many films, even those that underperformed at the box office, have topped OTT charts at different times. This doesn't necessarily indicate their superiority over films that excelled theatrically. Each film's success on OTT platforms should be viewed within the context of its theatrical performance and audience reach.