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Understanding the Context of OTT Rankings: A Comparison of Kalki 2898 AD and Raayan

In the world of online streaming, the comparison between Kalki 2898 AD and Raayan has sparked debates among movie buffs. While some may argue that Raayan ranks higher than Kalki, it's essential to consider the context of their theatrical releases. Kalki enjoyed massive success in theaters, collecting over a thousand crore worldwide. As a result, its initial OTT viewership may appear lower due to the vast number of viewers who already watched it in cinemas.

On the other hand, Raayan, though successful in Tamil cinema, did not achieve the same level of pan-Indian acclaim as Kalki. Its box office performance was more modest, especially in languages like Telugu, leading to a higher digital viewership on OTT platforms. This surge in online viewership can be attributed to the film's limited theatrical reach, attracting more interest from audiences who missed it in cinemas.

It's crucial not to judge the quality or success of a film solely based on its OTT rankings. Many factors, such as theatrical performance, marketing strategies, and audience preferences, can influence a film's digital success. Additionally, the success of a film in theaters does not always translate to high OTT rankings, as different audiences and viewing habits come into play. Therefore, comparing Kalki and Raayan solely based on their online rankings may overlook the unique circumstances of their releases.

Ultimately, the success of a film should be evaluated holistically, considering its performance in theaters, critical reception, and audience engagement across different platforms. While OTT rankings can provide valuable insights into a film's online popularity, they should not be the sole determinant of its overall quality or success. Both Kalki and Raayan have their own strengths and merits, and their performance on OTT platforms is just one aspect of their broader cinematic journey.