The previous YCP government, under Chief Minister Jagan Mohan Reddy, imposed severe restrictions on the Telugu film exhibition industry, including a controversial ticket pricing scheme that limited prices to Rs 30-40 for Telugu films. This decision led to significant unrest within Tollywood, prompting a high-profile delegation led by actor Chiranjeevi to meet with Jagan in an attempt to ease the tensions. The intervention was necessary to address the discontent among film personalities and to find a middle ground.

Dharmavaram ex-MLA Kethireddy Venkatrami Reddy has recently voiced strong criticism against Jagan’s stringent measures. In a viral video, Kethireddy questioned the rationale behind the government’s decision to enforce such low ticket prices. He argued that the move was poorly planned and lacked real political benefits, asserting that it only served to antagonize the film industry without delivering substantial gains for the public.

Kethireddy’s critique reflects a broader discontent with the previous government’s approach to regulating the film industry. He pointed out that the restrictions on ticket prices were unnecessary and counterproductive, as they created friction with influential film personalities and ultimately drew unwanted criticism. According to Kethireddy, the film industry’s opposition was an unintended consequence of Jagan’s policies, which failed to achieve their intended goals.

In his post-poll analysis, Kethireddy has highlighted the need for a reevaluation of such policies. His comments serve as a cautionary tale for current and future policymakers, emphasizing the importance of balancing regulatory measures with industry interests. As the political landscape evolves, Jagan and his successors may need to reconsider their approach to avoid repeating past mistakes and to foster better relationships with key sectors like the film industry.