Natasimha Nandamuri Balakrishna and happening director Anil Ravipudi’s crazy project #NBK108 has been launched grandly today with a formal pooja ceremony in Hyderabad. The film will be produced by Sahu Garapati and Harish Peddi under Shine Screens banner.

For the muhurtham shot, mega producer Allu Aravind sounded the clapboard, while ace producer Dil Raju switched on the camera. Legendary director K Raghavendra Rao did the honorary direction for the muhurtham shot. Mythri Movie Makers Naveen Yerneni, Kilaru Satish, and Producer Sirish handed over the script to the makers.

#NBK108 will start rolling today. The shoot begins with an action block choreography by V Venkat's master. A massive set was constructed for the fight sequence under the supervision of production designer Rajeevan.

Balakrishna sports a different look and his character is also going to be first-of-its-kind for him. The movie will have Balakrishna mark action and mass element and Anil Ravipudi mark elements. Keeping Balakrishna’s stardom in mind, Anil Ravipudi penned a powerful story.

The most happening actress Sreeleela will be playing a crucial role in the movie that will have music by in-form composer S Thaman. The collision of three forces- Balakrishna, Anil Ravipudi, and S Thaman, under the successful production of Shine Screens, is set to create history.

An ensemble star cast will play crucial roles, while #NBK 108 will have leading craftsmen taking care of different crafts. C Ram Prasad will take care of cinematography, Tammi Raju is the editor and Rajeevan is the production designer. V Venkat will choreograph the action part.