It is the first part of a two-part film. The film was officially announced in April 2021 under the tentative title NTR 30, as it is Rama Rao's 30th film in the leading role, while the official title was announced in May 2023. Principal photography commenced in April 2023 in Hyderabad followed with a schedule in Goa. The film has music composed by Anirudh Ravichander, cinematography handled by R. Rathnavelu and editing by A.Sreekar Prasad.
